I was told by many people within my network, to be noticed within your network or industry you have to think outside the box, you have to do something that your competitors are not maybe sharing experiences (funny or professional), maybe wright a book (for those who know me, I am no wordsworth) or even think about writing a blog/post about something you are passionate for or even about something off topic and random that others can reflect to…. So here is goes!
My topic is Talent Attraction!
I think it is fair to say (even as a business owner) recruiting can be time consuming and expensive vs anything else you would like to say about recruiting new team members, my question is what is the best method of recruitment?
I believe the only methods of recruitment are:- Online Advertising (Job Boards), Social Media (free of charge), Internal Recruitment Teams, Recruitment Agencies, Newspaper Advertising (maybe 5 years ago), Job Centre (free of charge), Word of mouth (free of charge), careers page on website (free of charge)….. I think that’s about it?
So, with 8 different ways to recruit 50% of these methods are free of charge and the other 50% have a cost factor… that’s great news right?! 50% of our options occur a cost to our businesses or a bite out the P&L!
What do you think to the 8 options to recruit? Have I missed any obvious talent attraction models?
I wanted to share my opinion and experiences as somebody who has used all 8 methods as a recruiter and as an employer.
Online Advertising– Good option, we use this method now and have done for the past 7 years, it tells everybody searching in the area or specifically on the job titles or keywords you are recruiting, it will attract the right attention BUT it will attract the wrong attention too! It will be somebodies job to filter applications, talk to all by phone or email and will make you a target for hungry driven recruiters and active candidates! Overall good method, just be prepared to filter CV’s and phone calls!
Social Media– we all use LinkedIn, Facebook, Twitter why not put a post/status/tweet on new opportunities, certainly a good FREE option, certainly a scatter approach but would create a word of mouth effect!
Internal Recruitment Teams- The three words all recruiters hate to hear from a new prospect! Can be cost effective dependent on salary vs number of employee’s vs number of hires vs agency budget. If at any point this equation doesn’t add up and the cost of hire is more than outsourcing then the model becomes void. However, the bigger the business vs the number of hires per year this model works.
Newspaper Advertising– Was certainly the route to market when I started in recruitment 8/9 years ago, it is effective for people who read newspapers possibly drivers, electricians and other manual workers, however if you would like an advert one day that costs £1000’s and see it again as a fish and chip wrapper the next day….
Job Centre– Another option that will cost £0, with unemployment numbers reaching the highest in many years there is certainly a high number of talent having to use the facilities on offer. Along with free advertising across the web! The service is a slow approach, but it’s free… we get what we pay for!
Word of mouth– Works well for high volume staffing issues and can certainly be a motivator with internal referral schemes in place and the link between social media and word of mouth being very similar! “Here Dave, have you seen that X are recruiting down the road, I know somebody who works there I will have a word”. Word of mouth is impossible to be tracked, certainly not a method to be depending on but it’s a free link between colleagues, friends and family.
Careers page on website- Goes without saying, another free option which should always be used! Although not every business has a career page, why not! It would take minutes to get IT or Marketing to update the website with a job description! Links with Word of Mouth and Social Media- so if you use WOM or SM make sure you have a careers page!
Finally, Recruitment Agencies- The Corporate Matchmakers! What to consider when using an agency- Do they know your business, do they know your industry, does this person know your requirement, do you want this person to represent your business, what is their service charge, what are their rebates, does this person have the network he/she suggests and finally do you want to build a business relationship with this person?
Agencies take away all the stress around recruiting including, writing job descriptions, advertising costs, filtering 100’s irrelevant applications, telephone interviews/identifying skills and experience, negotiations as well as accessing active and non-active job seekers (Non-active normally senior recruits who require the highest amount of confidentiality from their agency!)
We use recruitment agencies to recruit recruiters! Why you ask, simple Recruitment professionals will not post their CV’s online, they will not apply for jobs (unless unemployed), they will not approach other recruitment companies as they don’t want anybody to find out they are on the job market, they remain hidden just like other candidates who choice to be non-active or weary about being exposed online or to somebody who may know this person somehow! Candidates tread carefully when job hunting- another very good reason to work with recruitment businesses!
So, there we have it, the 8 ways to recruit talent into our businesses today, all of which can be put in to place at the same time! 8 different ways to recruit at the same time, the best way to widen the net to talent attraction.
Please feel free to share your opinions, how you currently attract talent, what has/hasn’t worked for you!