Sales – How to overcome objections

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Sales – How to overcome objections

The ability to overcome objections during the sales process is usually the key difference between making a sale and failing to make one. It requires certain specific skills that are often overlooked in the gung-ho world of making calls and hitting targets.

This session will look into those skills such as empathy, active listening, objection recognition and agile thinking. In combination, these abilities will help you to overcome the hesitations and concerns prospects often have that stop them becoming a client.

This session is aimed at anyone who wants to improve their sales abilities or get better at overcoming objections generally.

  • Date: Thursday 6th August 2026
  • Time: 12:00pm – 12:45pm (45 minutes)
  • Delivered via: Microsoft Teams
  • Price: £25 (+VAT) per person
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